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Consumer behavior and the behavioral sciences Theories and applications edited by S.H. Britt by
  • Britt, S.H., ed
  • ,
Publication details: John Wiley & Sons Inc. 1966
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83:301.15 B 862 C.

Phychological experiments in consumer behavior edited by S.H. Britt by
  • Britt, S.H., ed
  • ,
Series: Wiley marketing series
Publication details: New York John Wiley & Sons Inc. 1970
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83:150.72 B 862 P.

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