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Introduction to marketing experimentation Methods, applications and problems by M. Venkatesan and R.J. Holloway by
  • Venkatesan, M., Holloway, R.J,
Publication details: New York Free Press 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8(072) V 544 I.

Modern marketing management in the Indian context by R.S. Davar by
  • Davar, R.S,
Publication details: Bombay Progressive Corporation 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8(54) D 245 M.

Indian cases in marketing a collection of concrete events from Indian business situation by S. Neelameghalm by
  • Neelameghalm, S,
Publication details: University of Delhi 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8(54) N 378 I.

Study of marketing in India by B.S. Saxena, et. al. by
  • Saxena, B.S,
Publication details: Kanpur Koshore Publishing House Prade 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8(54) S 272 S.

Marketing and social issues An action reader edited by J.R. Wish and S.H. Gamble by
  • Wish, J.R., ed
  • Gamble, S.H., ed
  • ,
Publication details: New York John Wiley & Sons Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:301 W 814 M.

Careers in marketing by James A. Bikkie and edited by Eugene L. Dorr by
  • Dorr, Eugene L., ed
  • Bikkie, James A,
Series: Occupational manuals and projects in marketing
Publication details: London McGraw-Hill Book Co. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:371.425 B 594 C.

Marketing communications Decision making between Buyer and Seller by E. Carn by
  • Carn, E,
Edition: 2nd edn.
Publication details: New York John Wiley & Sons 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:384 C 891 M.

multiattribute decisions a measurement approach by P.E. Green and Y. Wind by
  • Green, P.E., Wind, Y,
Publication details: Illinois Dryden Press 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:519.28 G 797 M.

Quantitative techniques for marketing decisions by M.A. Jolson and R.T. Hise by
  • Jolson, M.A., Hise, R.T,
Publication details: New York Macmillan Company 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:519.28 J 75 Q.

Marketing technological products to industry by R.W. Hill by
  • Hill, R.W,
Publication details: Oxford Pergamon Press 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:6 H 647 M.

Rural marketing communications Role of opinion leaders in fertilizer promotion by K.B. Kothari and A.G.K. Murty by
  • Kothari, K.B., Murty, A.G.K,
Publication details: Ahemdabad Indian Institute of Management 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:631.8 K 87 R.

Models, measurement and marketing by P. Langhoff, et. al. by
  • Langhoff, P,
Publication details: New Jersey Prentice-Hall 1965
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.001.7 L 279 M.

Marketing proficiency by B.K.R. Chowdhury by
  • Chowdhury, B.K.R,
Publication details: New Delhi Metropolitan 1982
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.01 C 551 M.

Sales forecasting by A. Battersby by
  • Battersby, A,
Publication details: London Cassell 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.012 B 335 S.

Sales forecasting by A. Battersby by
  • Battersby, A,
Publication details: Middlesex Penguin Books 1970
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.012 B 335 S.

Prediction techniques for marketing planners the practical application of forecasting methods for business problems by C. Pearce by
  • Pearce, C,
Publication details: London Associated Business Programmes 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.012 P 358 P.

How to prepare a marketing plan by J. Stapleton by
  • Stapleton, J,
Publication details: London Grower Press 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.012.1/.2 S 794 H.

Experimentation for marketing decisions by K.K. Cox and B.M. Enis by
  • Cox, K.K., Enis, B.M,
Publication details: Pennsylvania International Textbook Company 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.012.4 C 877 E.

Pricing for profit by L. Rogers by
  • Rogers, L,
Publication details: Oxford Basil Blackwell 1990
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8.03 R 632 P.

Sales management for profit by P.J. Youdale by
  • Youdale, P.J,
Publication details: London Business Books 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.81 Y 67 S.

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