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Technological planning and social futures by E. Jantsch by
  • Jantsch, E,
Publication details: New York John Wiley & Sons 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.51:6 J 35 T.

Work study by R.M. Currie and revised by J.E. Faraday by
  • Faraday, J.E., rev
  • Currie, R.M,
Publication details: Pitman Publishing 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.54 C 976 W.

Modern developments in investment management a book of readings edited by J. Lorie and R. Brealey by
  • Lorie, J., ed
  • Brealey, R., ed
  • ,
Publication details: New York Praeger Publishers 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.7 L 872 M.

Production-inventory systems planning and control by E.S. Buffa and W.H. Taubert by
  • Buffa, E.S., Taubert, W.H,
Publication details: Illinois Richard D. Irwin 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.787 B 929 P.

Marketing management by H.W. Boyd and W.F. Massy by
  • Boyd, H.W., Massy, W.F,
Publication details: New York Harcourt Brace Jovanovich 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 B 789 M.

Marketing logistics and distribution planning edited by M. Christopher and G. Wills by
  • Christopher, M., ed
  • Wills, G., ed
  • ,
Publication details: London George Allen & Unwin 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 C 559 M.

Readings in marketing management edited by P. Kotler and K.K. Cox by
  • Kotler, P., ed
  • Cox, K.K., ed
  • ,
Publication details: Englewoof Cliffs Prentice Hall 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 K 87 R.

Macromarketing A social perspective by R. Moyer by
  • Moyer, R,
Publication details: New York John Wiley & Sons Inc. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 938 M.

Marketing mystique by E.S. McKay by
  • McKay, E.S,
Publication details: New York American Management Association 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8 M 478 M.

Marketing communications Decision making between Buyer and Seller by E. Carn by
  • Carn, E,
Edition: 2nd edn.
Publication details: New York John Wiley & Sons 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.8:384 C 891 M.

Market and sales forecasting a total approach by G.J. Bolt by
  • Bolt, G.J
Publication details: New York John Wiley & Sons Inc. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.818 B 694 M.

Repeat-buying theory and applications by A.S.C. Ehrenberg by
  • Ehrenberg, A.S.C
Publication details: New York North-Holland Publishing Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 E 33 R.

Economical for consumers by L.J. Gordon and S.M. Lee by
  • Gordon, L.J., Lee, S.M
Edition: 6th edn.
Publication details: New York Van Nostrand Reinhold Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 G 663 E.

Consumer choice behavior a congnitive theory by F. Hansen by
  • Hansen, F,
Publication details: New York Free Press 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 H 233 C.

Readings in consumer cooperation by
  • International Cooperative Alliance, New Delhi
  • ,
Publication details: Bombay Asia Publishing House 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 I 61 R.

Consumer market research handbook edited by R.M. Worcester by
  • Worcester, R.M., ed
  • ,
Publication details: London McGraw-Hill Book Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83(02) W 922 C.

Marketing The management of distribution channels by M. Guirdham by
  • Guirdham, M,
Publication details: Oxford Pergamon Press 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.84 G 965 M.

Payment systems selected readings edited by T. Lupton by
  • Lupton, T., ed
  • ,
Publication details: Middlesex Penguin Books 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.884 L 966 P.

Advertising management Selected readings by H.W. Boyd and J.W. Newman by
  • Boyd, H.W., Newman, J.W
Publication details: Bombay D.B. Taraporevala Sons 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1 B 789 A.

Economics of advertising by R. Schmalensee by
  • Schmalensee, R,
Series: No. 80 ; Contributions to economic analysis
Publication details: London North-Holland Publishing Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 659.1.003 S 347 E.

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