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Market and sales forecasting a total approach by G.J. Bolt by
  • Bolt, G.J
Publication details: New York John Wiley & Sons Inc. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.818 B 694 M.

Readings in market research edited by K.K. Cox by
  • Cox, K.K., ed
  • ,
Publication details: New York Appleton-Century-Crofts 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 C 877 R.

Marketing research by R.C. Crisp by
  • Crisp, R.C,
Publication details: New York McGraw-Hill Book Co. 1957
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 C 932 M.

Repeat-buying theory and applications by A.S.C. Ehrenberg by
  • Ehrenberg, A.S.C
Publication details: New York North-Holland Publishing Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 E 33 R.

Handbook of marketing research by R. Ferber by
  • Ferber, R,
Publication details: New York McGraw-Hill Book Co. 1974
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 F 346 H.

Economical for consumers by L.J. Gordon and S.M. Lee by
  • Gordon, L.J., Lee, S.M
Edition: 6th edn.
Publication details: New York Van Nostrand Reinhold Co. 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 G 663 E.

Consumer choice behavior a congnitive theory by F. Hansen by
  • Hansen, F,
Publication details: New York Free Press 1972
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 H 233 C.

Theory of buyer behavior by J.A. Howard and J.N. Sheth by
  • Howard, J.A., Sheth, J.N
Publication details: New York John Wiley & Sons 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 H 849 T.

Research in consumer behavior edited by D.T. Kollat, et. al. by
  • Kollat, D.T., ed
  • ,
Publication details: New York Holt, Rinehart & Winston, Inc. 1970
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 K 81 R.

Dimensions of consumer behavior edited by J.U. Mcneal by
  • Mcneal, J.U., ed
  • ,
Publication details: New York Appleton-Century-Crofts 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 M 478 D.

Innovative behavior and communication by T.S. Robertson by
  • Robertson, T.S,
Publication details: New York Holt, Rinehart & Winston Inc. 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 R 649 I.

Marketing research information systems and decision making by B. Schoner and K.P. Uhl by
  • Schoner, B., Uhl, K.P
Publication details: New York John Wiley 1975
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 S 371 M.

People motivators consumer and sales incentives in modern marketing by H.M. Turner by
  • Turner, H.M,
Publication details: New York McGraw-Hill Book Co. 1973
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 T 947 P.

Buying behavior and marketing decisions by C.R. Wasson and D.h. McConaughy by
  • Wasson, C.R., McConaughy, D.H,
Publication details: New York Appleton-Century-Crofts 1968
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83 W 323 B.

Phychological experiments in consumer behavior edited by S.H. Britt by
  • Britt, S.H., ed
  • ,
Series: Wiley marketing series
Publication details: New York John Wiley & Sons Inc. 1970
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.83:150.72 B 862 P.

Marketing channel a conceptual viewpoint by B.E. Mallen by
  • Mallen, B.E,
Publication details: New York John Wiley & Sons 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.84 M 254 M.

Marketing channels A conceptual viewpoint by B.E. Mallen by
  • Mallen, B.E,
Publication details: New York John Wiley & Sons 1967
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.84 M 252 M.

Basic retailing Text and cases by R.R. Gist by
  • Gist, R.R,
Series: Wiley marketing series
Publication details: New York John Wiley & Sons 1971
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.87 G 353 B.

Retail management cases by D.L. Thompson and D.L. Dalrymple by
  • Thompson, D.L., Dalrymple, D.J
Publication details: New York Free Press 1969
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.87 T 468 R.

Retailing in metropolitan India by R. Gupta by
  • Gupta, R
Publication details: New York Indian Cooperative Union 1964
Availability: Items available for loan: Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute (1)Call number: 658.87(54) G 977 R.

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