TY - BOOK AU - Lockie,Stewart AU - Lyons,Kristen AU - Lawrence,Geoffrey AU - Halpin,Darren ED - C.A.B. International, TI - Going organic: mobilizing networks for environmentally responsible food production AV - S605.5 .G63 2006eb U1 - 631.584 23 PY - 2006/// CY - Wallingford, Oxfordshire, UK PB - CABI KW - Natural foods industry KW - Organic farming KW - Agricultural Economics KW - Food Economics, (New March 2000) KW - Marketing and Distribution KW - Consumer Economics KW - Agricultural production KW - cabt KW - Consumers KW - Food marketing KW - Food production KW - Sustainability KW - Electronic books N1 - Includes bibliographical references and index; Introduction -- Positioning Organics : the Global Context for Organic Foods -- Media Discourses : Capturing the Environment and Health Agenda -- Governing Organic Agriculture -- Producing Organic Foods -- Distribution, Trade and Retailing -- Consuming Organics : Mobilizing 'the Consumer' -- Organics Futures : Competition for the 'Green Market' -- Conclusion; Access limited to subscribing institution; Also available in print format N2 - This book sets out to assess the current situation of the organic agriculture/food sector, debunking a number of apparently common sense beliefs in the process, viz. that organic consumers are wealthy environmental and health extremists; that growth in the industry will inevitably undermine its environmental values; that the mainstream media are antagonistic to organics; and that the industry is driven by consumer demand. This book aims to make a practical contribution to the development of more sustainable food systems by exploring and revealing what it takes to get people involved in organics at each stage of the food chain UR - https://dx.doi.org/10.1079/9781845931322.0000 ER -