TY  - GEN
AU  - Wasson,C.R.,McConaughy,D.H.
TI  - Buying behavior and marketing decisions
PY  - 1968///
CY  - New York
PB  - Appleton-Century-Crofts
KW  - Consumer Behaviour
KW  - Buying Behaviour
KW  - Marketing Decisions
ER  -