TY  - GEN
AU  - Kothari,K.B.,Murty,A.G.K.
TI  - Rural Marketing communications: Role of opinion leaders in fertilizer promotion
PY  - 1969///
CY  - Ahmedabad
PB  - Indian Institute of Management
KW  - Rural Marketing
KW  - Communication
KW  - Opinion Leaders
KW  - Fertilizers
ER  -