TY  - BOOK
AU  - Scott,N.
AU  - Gao Jun,Gao Jun
AU  - Ma JianYu,Ma JianYu
TI  - Visitor experience design
T2  - CABI Series in Tourism Management Research
SN  - 9781786391902
PY  - 2017///
CY  - Wallingford           UK
PB  - CABI
KW  - Australasia
KW  - OECD Countries
KW  - visitors
KW  - Formosa
KW  - Europe
KW  - Portugal
KW  - Taiwan
KW  - Threshold Countries
KW  - guests
KW  - People's Republic of China
KW  - tourism
KW  - tourists
KW  - Lesser Antilles
KW  - Antilles
KW  - Southern Europe
KW  - APEC countries
KW  - Caribbean
KW  - America
KW  - Developed Countries
KW  - Australia
KW  - China
KW  - Asia
KW  - ACP Countries
KW  - Caribbean Community
KW  - European Union Countries
KW  - Mediterranean Region
KW  - Trinidad and Tobago
KW  - Oceania
KW  - Commonwealth of Nations
KW  - consumption
KW  - psychology
KW  - Developing Countries
KW  - East Asia
KW  - South East Asia
KW  - Community of Portuguese Language Countries
KW  - psychological factors
KW  - Trinidad & Tobago
N2  - Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box.  Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box.  The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including:·         The psychological process of the formation or creation of a visitor's experiences·         Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness·         Pre-stage experience: customer inputs such as knowledge, myths, values and memories from previous travel ·         On-site experience: co-creation processes ·         Post-stage experience: immediate and long term outcomes including happiness and well-being·         Experience design casesTourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design
UR  - https://www.cabidigitallibrary.org/action/showBook?doi=10.1079%2F9781786391896.0000
ER  -