TY  - BOOK
AU  - Wang,Youcheng
AU  - Pizam,Abraham
ED  - C.A.B. International,
TI  - Destination marketing and management: theories and applications 
AV  - G155.A1 D4779 2011eb
U1  - 910.68/8 23
PY  - 2011///
CY  - Wallingford, Oxfordshire, UK
PB  - CABI
KW  - Tourism
KW  - Marketing
KW  - Management
KW  - Research
KW  - Information and Documentation
KW  - Leisure, Recreation and Tourism Economics, (New March 2000)
KW  - Policy and Planning
KW  - Marketing and Distribution
KW  - Consumer Economics
KW  - Communication and Mass Media
KW  - Tourism and Travel
KW  - Behaviour
KW  - cabt
KW  - Constraints
KW  - Consumer behaviour
KW  - Decision making
KW  - Information technology
KW  - Market competition
KW  - Market research
KW  - Planning
KW  - Product development
KW  - Safety
KW  - Sustainability
KW  - Telecommunications
KW  - Tourism policy
KW  - Tourist industry
KW  - Electronic books
N1  - Includes bibliographical references and index; Destination marketing and management : scope, definition and structures / Youcheng Wang -- Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Travel motivation, benefits and constraints to destinations / Philip L. Pearce -- Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside -- Destination information search strategies / Dogan Gursoy -- Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang -- Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo -- Destination branding and positioning / Asli D.A. Tasci -- Destination image development and communication / Amir Shani and Youcheng Wang --  The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler -- Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang -- Destination marketing systems : critical factors for functional design and management / Youcheng Wang -- eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law -- Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li -- Events and destination management / Graham Brown, Leo Jago, Laurence Chalip, Shameem Ali and Trevor Mules -- Collaborative destination marketing : principles and applications / Youcheng Wang -- Tourism development and destination community residents / Claudia Jurowski -- The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam -- Destination crisis management / Lori Pennington-Gray and Abraham Pizam -- A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch -- Destination management : challenges and opportunities / Alan Fyall; Access limited to subscribing institution; Also available in print format
N2  - This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management
UR  - https://dx.doi.org/10.1079/9781845937621.0000
ER  -