Strategic marketing communications new ways to build and integrate communications by Paul Smith, et al
Publication details: London Kogen Page Limited 1997Description: 290pSubject(s):| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 658.8 S63S (Browse shelf(Opens below)) | Available | 242386 |
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| 658.8 S 54 S Sales management | 658.8 S 792 F Fundamentals of marketing | 658.8 S 911 D Development of marketing theory | 658.8 S63S Strategic marketing communications | 658.8 T 243 F Fundamentals of marketing | 658.8 T 713 I Introduction to sales management | 658.8 T 734 P Principles of marketing |
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