Quantitative theories in advertising by A.G. Rao
Publication details: New York John Wiley 1970Description: 103 pSubject(s):| Item type | Current library | Call number | Status | Date due | Barcode |
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 659.101 R 215 Q (Browse shelf(Opens below)) | Available | 125208 |
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| 659.1 S 334 M Market and media evaluation | 659.1 S 48 M Management of advertising | 659.1.003 S 347 E Economics of advertising | 659.101 R 215 Q Quantitative theories in advertising | 659.111 B 974 C Corporate public relations | 659.111 E 47 H Handbook of public relations | 659.13/.16 A 265 I Introduction to mass communication |
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