Economics of advertising by R. Schmalensee
Series: No. 80 ; Contributions to economic analysisPublication details: London North-Holland Publishing Co. 1972Description: 312 pSubject(s):Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 659.1.003 S 347 E (Browse shelf(Opens below)) | Available | 126068 |
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659.1 S 213 A Advertising theory and practice | 659.1 S 334 M Market and media evaluation | 659.1 S 48 M Management of advertising | 659.1.003 S 347 E Economics of advertising | 659.101 R 215 Q Quantitative theories in advertising | 659.111 B 974 C Corporate public relations | 659.111 E 47 H Handbook of public relations |
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