Market and media evaluation AIA handbook of advertising to business, industry, government and the professions edited by R.D. Schiller
Publication details: London Macmillan Company 1969Description: 434 pSubject(s):Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 659.1 S 334 M (Browse shelf(Opens below)) | Available | 125054 |
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659.1 L 933 M Measuring advertising effectiveness | 659.1 R 327 A Advertising | 659.1 S 213 A Advertising theory and practice | 659.1 S 334 M Market and media evaluation | 659.1 S 48 M Management of advertising | 659.1.003 S 347 E Economics of advertising | 659.101 R 215 Q Quantitative theories in advertising |
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