Advertising planning Mathematical models in advertising media planning by D.H. Gensch
Publication details: Amsterdam Elsevier Scientific Pub. 1973Description: 176 pSubject(s):| Item type | Current library | Call number | Status | Date due | Barcode |
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 659.1 G 336 A (Browse shelf(Opens below)) | Available | 128428 |
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| 659.1 B 789 A Advertising management | 659.1 D 599 A Advertising principles and problems | 659.1 D 923 A Advertising | 659.1 G 336 A Advertising planning | 659.1 G 559 H How advertising is written and why | 659.1 H 326 I Industrial advertising and publicity | 659.1 H 529 M Modern advertising practices and principles |
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