Quantitative techniques for marketing decisions by M.A. Jolson and R.T. Hise
Publication details: New York Macmillan Company 1973Description: 238 pSubject(s):| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 658.8:519.28 J 75 Q (Browse shelf(Opens below)) | Available | 130673 |
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| 658.85 L 941 M Marketing research | 658.8:519.2 D 273 M Marketing models quantitative applications | 658.8:519.28 G 797 M multiattribute decisions | 658.8:519.28 J 75 Q Quantitative techniques for marketing decisions | 658.8:519.28 M 422 A Analysis and decision making | 658.8(54) D 245 M Modern marketing management in the Indian context | 658.8(54) M 265 P No title |
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