Readings in marketing management edited by P. Kotler and K.K. Cox
Publication details: Englewoof Cliffs Prentice Hall 1972Description: 457 pSubject(s):| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 658.8 K 87 R (Browse shelf(Opens below)) | Available | 160916 |
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| 658.8 K 61 M Market theory and the price system | 658.8 K 848 S Social marketing | 658.8 K 87 M Marketing management | 658.8 K 87 R Readings in marketing management | 658.8 K87M Marketing management: Analysis, planning, implementation and control | 658.8 L 431 M Marketing management | 658.8 L 666 I Innovation in marketing |
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