Advertising Mass communication in marketing by C.A. Kirkpatrick
Publication details: Boston Houghton Mifflin Co. 1964Edition: 2nd ednDescription: 514 pSubject(s):Item type | Current library | Call number | Status | Date due | Barcode |
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Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 659.1 K 59 A (Browse shelf(Opens below)) | Available | 93596 |
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659.1 G 559 H How advertising is written and why | 659.1 H 326 I Industrial advertising and publicity | 659.1 H 529 M Modern advertising practices and principles | 659.1 K 59 A Advertising | 659.1 K 64 A Advertising procedure | 659.1 L 933 M Measuring advertising effectiveness | 659.1 R 327 A Advertising |
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