Garden centre management [electronic resource] Edited by K. Crafer.

Contributor(s):

Crafer, K [edt]

Material type: Text

TextLanguage: English Series: CABI BooksPublisher: Wallingford UK CABI 2015Edition: 1Description: 190ppContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781780643106

Subject(s):

Additional physical formats: Printed edition:: No titleOnline resources:

Click here to access online

Summary: Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

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Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

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ICAR-Indian Agricultural Research Library

Garden centre management [electronic resource] Edited by K. Crafer.