Heritage tourism destinations: preservation, communication and development [electronic resource] Edited by M. D. Alvarez, F. M. Go, A. Yüksel.
Material type: TextLanguage: English Series: CABI BooksPublisher: Wallingford UK CABI 2016Edition: 1Description: 200ppContent type:- text
- computer
- online resource
- 9781780646787
- West Asia
- Commonwealth of Nations
- heritage areas
- Asia
- historic sites
- tourism development
- Developing Countries
- Andean Group
- Turkey
- participation
- South America
- Italy
- destinations marketing
- OECD Countries
- heritage tourism
- European Union Countries
- British Isles
- institutions
- community involvement
- Latin America
- planning
- UK
- Southern Europe
- cultural heritage
- Peru
- Britain
- Community of Portuguese Language Countries
- museums
- conservation
- Western Europe
- governance
- America
- Mediterranean Region
- stakeholders
- APEC countries
- Developed Countries
- Europe
- destinations
- Portugal
- communication
- United Kingdom
Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles.Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
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