Tourism management: analysis, behaviour and strategy [electronic resource] Edited by A. G. Woodside, D. Martin.
Material type: TextLanguage: English Series: CABI BooksPublisher: Wallingford UK CAB International 2008Edition: 1Description: 528ppContent type:- text
- computer
- online resource
- 9781845933241
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.
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