Benchmarking in tourism and hospitality industries: the selection of benchmarking partners [electronic resource] Edited by K. W. Wöber.
Material type: TextLanguage: English Series: CABI BooksPublisher: Wallingford UK CABI Publishing 2002Edition: 1Description: 261ppContent type:- text
- computer
- online resource
- 9780851997568
This comprehensive and unique work offers a methodological framework for answering key benchmarking questions, with world-wide coverage and usage. Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.
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