This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.

Includes bibliographical references and index.

Tourism management theory, research, and practice / Arch G. Woodside and Drew Martin -- Travel motivation : a critical review of the concept's development / Cathy H.C. Hsu and Songshan (Sam) Huang -- Culture's consequences on experiencing international tourism services and products / Arch G. Woodside and Inja Ahn -- Grounded theory of international tourism behaviour : building systematic propositions from Emic interpretations of Japanese travellers visiting the USA / Drew Martin -- Tourist harassment and responses / Jerome L. McElroy, Peter Tarlow and Karin Carlisle -- Deconstructing backpacking / Natan Uriely -- Tourism demand modelling and forecasting / Haiyan Song and Wei Guo -- Market segmentation in tourism / Sara Dolnicar -- Advanced topics in tourism market segmentation / Enrique Bigné, Juergen Gnoth and Luisa Andreu -- When tourists desire an artificial culture : the Bali syndrome in Hawaii / Mark S. Rosenbaum and Ipkin Anthony Wong -- Advertising travel services to the business traveller / Nancy D. Albers-Miller, Robert D. Straughan and Penelope J. Prenshaw -- Interpreting and managing special events and festivals / Marian H. Wooten and William C. Norman -- Theme park tourism and management strategy / Ady Milman -- Tummy tucks and the Taj Mahal? Medical tourism and the globalization of health care / John Connell -- Wine tourism and consumers / Donald Getz, Jack Carlsen, Graham Brown and Mark Havitz -- Complexity at sea : managing brands within the cruise industry / Adam Weaver -- Internationalization and the hotel industry / Colin Johnson and Maurizio Vanetti -- Guests' meetings and hotel group room reservations / Rex S. Toh -- Sport events and strategic leveraging : pushing towards the triple bottom line / Danny O'Brien and Laurence Chalip -- Deconstructing destination perceptions, experiences, stories and internet search : text analysis in tourism research / Ulrike Gretzel, Zhemg (Phil) Xiang, Karl Wöber and Daniel R. Fesenmaier -- Importance- performance analysis (IPA) : confronting validity issues / Jay Beaman and Tzung-Cheng (T.C.) Huan -- Evaluating tourism management programmes : advancing a paradigm shift for achieving highly effective tourism destination management programmes and strategy performance audits / Arch G. Woodside and Marcia Y. Sakai -- Tourist shopping village success and failure / Laurie Murphy, Gianna Moscardo, Pierre Benckendorff and Philip Pearce -- Monitoring visitor satisfaction with destinations using expectations, importance and performance constructs / Paul Fallon -- Tourism's economic contribution vs economic impact assessment : differing roles for satellite accounts and economic modelling / Larry Dwyer, Peter Forsyth, Ray Spurr and Thiep Van Ho -- Sustainability and tourism dynamics / Robert J. Johnston and Timothy J. Tyrrell -- Employee empowerment : a key to tourism success / John E. Timmerman and Richard S. Lytle.

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Also available in print format.

Title from PDF title page (viewed August 12, 2013).