The public, the media and agricultural biotechnology / edited by Dominique Brossard, School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, USA, James Shanahan, Department of Communication, Cornell University, Ithaca, New York, USA and T. Clint Nesbitt, USDA-APHIS Biotechnology Regulatory Services, Riverdale, Maryland, USA.
Material type:
TextPublisher: Wallingford, Oxfordshire, UK : CABI, 2007Copyright date: ©2007Description: 1 online resource (xxiv, 405 pages) : illustrations, chartsContent type: - text
- computer
- online resource
- Public, the media & agricultural biotechnology [Cover title]
- Genetic engineering -- Public opinion
- Mass media
- Biotechnology -- Public opinion
- Communication
- Genetically modified foods -- Public opinion
- Communication and Mass Media
- Social Psychology and Social Anthropology, (New March 2000)
- Biotechnology (General), (Revised June 2002)
- Genetic Engineering, Gene Transfer and Transgenics, (New June 2002)
- Attitudes
- Biotechnology
- Communication
- Genetically engineered foods
- Genetically engineered organisms
- Mass media
- Public opinion
- UU360
- UU485
- WW000
- WW100
- 306.4/6 23
- TP248.23 .M43 2007eb
This book examines public perception, public deliberation and media presentation of agricultural biotechnology and genetically modified foods. Part I (chapters 1-7) is a review of some of the studies of public opinion about agricultural biotechnology, especially genetically modified organisms. Part II (chapters 8-11) focuses on empirical tests of theories of opinion formation using biotechnology as a case study. Part III (chapters 12-16) provides examples of communication strategies designed to increase understanding of agricultural biotechnology and of practical communication strategies tested in international settings. This book is intended for researchers and policymakers, and those involved in agricultural biotechnology communication campaigns. It has a subject index.
Includes bibliographical references and index.
Perspectives on communication about agricultural biotechnology / D. Brossard and J. Shanahan -- Public perceptions of agricultural biotechnology in the UK : the case of GM foods / W. Poortinga and N. Pidgeon -- German reactions to genetic engineering in food production / H.P. Peters and M. Sawicka -- Mass media and public perceptions of red and green biotechnology : a case from Switzerland / H. Bonfadelli, U. Dahinden and M. Leonarz -- Genetically modified foods : U.S. public opinion research polls / W. Fink and M. Rodemeyer -- Biotechnology and consumer information / J. Kolodinsky -- What do Brazilians think about transgenics? / L. Massarani and I. de Castro Moreira -- Where do science debates come from? understanding attention cycles and framing / M.C. Nishet and M. Huge -- Opinion climates, spirals of silence, and biotechnology : public opinion as a heuristic for scientific decision-making / D.A. Scheufele -- The hostile media effect and opinions about agricultural biotechnology / A.C. Gunther and J.L. Liebhart -- Risk communication, risk beliefs, and democracy : the case of agricultural biotechnology / S. Dunwoody and R.J. Griffin -- The GEO-PIE project : case study of Web-based outreach at Cornell University, USA / T.C. Nesbitt -- Governing controversial technologies : consensus conferences as a communication tool / J. Medlock, R. Downey, and E. Einsiedel -- The Bt maize experience in the Philippines : a multi-stakeholder convergence / M.J. Navarro, M. Escaler, M.I. Ponce de Leon and S.P. Tababa -- Food aid crisis and communication about GM foods : experience from Southern Africa / L.E. Mumba -- Approval process and adoption of Bollgard cotton in India : a private company perspective / R. Barwale, M. Char, S. Deshpande, M.K. Sharma and U.B. Zehr.
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