This book reviews a broad range of topics concerning wine tourism, including regional development, marketing, cellar door experiences, festivals and events, and tours and trails, with insights from case studies in Europe, North America, South Africa, Australia and New Zealand. The book has 20 chapters and a subject index, and will be of interest to wine tourism researchers and stakeholders in the wine and tourism sectors.

Includes bibliographical references and index.

Introduction / Jack Carlsen and Steve Charters -- Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations / Rick A. Fraser and Abel Alonso -- Land Use Policy and Wine Tourism Development in North America's Pacific Northwest / Peter W. Williams, Karen Graham and Louella Mathias -- Enhancing the Wine Tourism Experience : the Customers' Viewpoint / Linda Roberts and Beverley Sparks -- Wine Tourism and Sustainable Development in Regional Australia / John G. Gammack -- Emerging Wine Tourism Regions : Lessons for Development / Beverley Sparks and Jane Malady -- The Determinants of Quality Experiences in an Emerging Wine Region / Tony Griffin and Alice Loersch -- Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors / Richard Mitchell -- Electronic Marketing and Wine Tourism / Jamie Murphy -- Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour / Barry O'Mahony, John Hall, Larry Lockshin, Leo Jago and Graham Brown -- Wine Tourists in South Africa : a Demand-side Study / Dimitri Tassiopoulos and Norbert Haydam -- Younger Wine Tourists : a Study of Generational Differences in the Cellar Door Experience / Steve Charters and Joanna Fountain -- Survey Timing and Visitor Perceptions of Cellar Door Quality / Martin A. O'Neill and Steve Charters -- Wine Festivals and Tourism : Developing a Longitudinal Approach to Festival Evaluation / Ruth Taylor -- Analysis of Motivational and Promotional Effects of a Wine Festival / Jingxue Yuan, SooCheong Jang, Liping A. Cai, Alistair M. Morrison and Sally J.Linton -- Strategic Planning for a Regional Wine Festival : the Margaret River Wine Region Festival / Jack Carlsen and Donald Getz -- Nautical Wine Tourism : a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State / Michael Q. Adams -- Wine Tourism in Portugal : the Bairrada Wine Route / Luis Correia and Mário Passos Ascenção -- Are We There Yet? How to Navigate the Wine Trail / David Hurburgh and Dick Friend -- Conclusion : the Future of Wine Tourism Research, Management and Marketing / Steve Charters and Jack Carlsen.

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Title from PDF title page (viewed August 15, 2013).