Also available in print format.

This book addresses the social and cultural side of events and explores the role they have in fostering change and community development. It examines the transformatory function of events in the context of development studies - as phenomena that can promote and facilitate human development, including social, societal and individual change. The book is organized into five thematic parts. The first part (chapters 1-2) seeks to establish that events are first and foremost a societal phenomenon - a fact that is often overlooked in the event management literature. The second part (chapters 3-5) focuses specifically on the ways in which ideologies underpin events. The third part (chapters 6-8) deals with the construction of values and collective visions for events. The fourth part (chapters 9-14), under the heading of Multiculturalism, Community and Integration, brings together a collection of case studies that are connected by a broader focus on the importance of events for communities. The last section (chapter 15) presents an overall summary and conclusions.

Events as Societal Phenomena / Tomas Pernecky and Omar Moufakkir -- Events in the Liquid Modern World : The Call for Fluid Acumen in the Presentation of Peoples, Places, Pasts and Presents / Keith Hollinshead, Vannsy Kuon and Mohamed Alajmi -- The Making of Societies through Events : On Ideology, Power and Consent / Tomas Pernecky -- Let There Be Rock! A Tale of Two Christian Music Festivals / Colleen Pastoor, Kellee Caton, Yaniv Belhassen, Billy Collins and Mark Rowell Wallin -- The Exit Festival : Contesting Political Pasts, Impacts on Youth Culture and Regenerating the Image of Serbia and Novi Sad / Nicholas Wise, Jenny Flinn and Ivo Mulec -- Social Constructions of Value : Marketing Considerations for the Context of Event and Festival Visitation / Ivana Rihova, Dimitrios Buhalis, Miguel Moital and Mary-Beth Gouthro -- Transformation and Liverpool European Capital of Culture 2008 / Louise C. Platt -- Reimagining a Sustainable Future through Artistic Events : A Case Study from Wales / Ria Dunkley -- Yag'ubi : A Transforming Event that Flowered and Died / Malcolm J.M. Cooper -- Mindful of the Mosaic : A Multicultural Approach to Analysing Perceptions of Non-profit Festival Exhibitors at Multi-ethnic Events / Kelley A. McClinchey -- The Halifax Greek Fest : The Social and Cultural Significance of Hosting a Festival for the Halifax Greek Community and Halifax Society / Penelopi Alexandrou -- The "Community Action Dash" : Resident and Visitor Perceptions of an Inner City Neighbourhood during a Community-led Event / Candace I.J. Nykiforuk, Laura M. Nieuwendyk, Ashley Humeniuk and Kelsey Klaver -- Beyond Economic Benefits : Exploring the Effects of Festivals and Events on Community Capitals / Carol Kline and Jason Oliver -- VFR Event Tourism and Social Networks "at-a-Distance" : Rural Community Development through Reunion and Celebration / Vassilios Ziakas and Carla A. Costa -- Event Studies and the Crisis of Representation / Omar Moufakkir.

Includes bibliographical references and index.

Access limited to subscribing institution.

Title from PDF title page (viewed March 10, 2015).