Garden centre management / Ken Crafer.
Material type: TextPublisher: Wallingford, Oxfordshire, UK : CABI, 2015Copyright date: 2015Description: 1 online resource (ix, 190 pages) : illustrations, chartsContent type:- text
- computer
- online resource
- Garden center management
- Garden centers (Retail trade)
- Agricultural Economics
- Horticultural Economics, (New March 2000)
- Marketing and Distribution
- Consumer Economics
- Labour and Employment
- Horticultural Crops, (New March 2000)
- Non-food/Non-feed Plant Products
- Consumer behaviour
- Garden centres
- Horticultural crops
- Management
- Personnel management
- Pot plants
- Productivity
- Retail marketing
- Safety
- Stocks
- EE110
- EE111
- EE700
- EE720
- EE900
- FF003
- SS200
- 635.068 23
- SB454.6 .C73 2015eb
Title from PDF title page (viewed October 14, 2015).
Also available in print format.
This book provides a practical approach to garden centre management that is backed up by management theory. The text covers consumer behaviour, staff management, security management, stock management, marketing and productivity. The book has 10 chapters and a subject index.
Includes bibliographical references and index.
Position -- Consumer behaviour -- Customer care -- Marketing -- Managing the team -- Developing staff -- Managing safety and security -- Stock management -- Productivity -- Future responsibilities.
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