Tourism Marketing in East and Southeast Asia (Record no. 315791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02618nam a22003494u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10.1079/9781800622166.0000 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CABI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231004110350.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mam|a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221219t2022||||xxu fs| |0|| 0|eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781800622159 |
| Qualifying information | electronic |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1079/9781800622166.0000 |
| Source of number or code | doi |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 00 - TITLE STATEMENT | |
| Title | Tourism Marketing in East and Southeast Asia |
| Medium | [electronic resource] |
| Statement of responsibility, etc | Edited by Dimitrios Stylidis, Seongseop (Sam) Kim, Jungkeun Kim. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | GB |
| Name of publisher, distributor, etc | CABI |
| Date of publication, distribution, etc | 2022 |
| 264 #1 - | |
| -- | GB |
| -- | CABI |
| -- | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238pp.; |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
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| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
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| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | rdaft |
| 347 ## - | |
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| 490 1# - SERIES STATEMENT | |
| Series statement | CABI Regional Tourism Series |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Despite the increased research interest in tourism in Asia, most research has focused on the key destinations the region hosts (China, Macao, Honk Kong, Thailand), neglecting others which are less well explored. As such little is known about the marketing efforts and practices along with the successes and challenges countries in the Southeast Asia sub-region have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.It offers a contemporary and insightful look at the various case studies in Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools;It provides case studies developed by tourism researchers who are experts in their researched context countries;It focuses on several countries which are at different stage of development;It explores specific marketing strategies in Southeast Asian destinations, considering global trends and forces to understand the marketing environment.The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in a classroom. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stylidis, Dimitrios |
| Relator code | edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Seongseop (Sam) |
| Relator code | edt |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kim, Jungkeun |
| Relator code | edt |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9781800622142 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | CABI Regional Tourism Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://doi.org/10.1079/9781800622166.0000">https://doi.org/10.1079/9781800622166.0000</a> |
| -- | <a href="https://www.cabidigitallibrary.org/action/showBook?doi=10.1079%2F9781800622166.0000">https://www.cabidigitallibrary.org/action/showBook?doi=10.1079%2F9781800622166.0000</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-BOOKS |
No items available.