Advertising and Promotion: (Record no. 216778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IARI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026850 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8:659.1 |
| Item number | B41A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: |
| Remainder of title | An Integrated Marketing Communications Perpective. |
| Statement of responsibility, etc | George E.Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 1016p, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| Acc. No. | 288667 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Universal Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | Prof. M S Swaminathan Library, ICAR: Indian Agricultural Research Institute | 2015-03-25 | 658.8:659.1 B41A | 288667 | 2015-03-25 | 2015-03-25 | Books |