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Buying behavior and marketing decisions

Wasson, C.R., McConaughy, D.H.

Buying behavior and marketing decisions by C.R. Wasson and D.h. McConaughy - New York Appleton-Century-Crofts 1968 - 547 p.

Subjects--Topical Terms:
Consumer Behaviour
Buying Behaviour
Marketing Decisions

Universal Decimal Class. No.: 658.83 / W 323 B

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Buying behavior and marketing decisions