City tourism: national capital perspectives
City tourism: national capital perspectives [electronic resource]
Edited by R. Maitland, B. Ritchie.
- 1
- WallingfordUK CABI 2009
- 285pp.;
- CABI Books .
- CABI Books .
Capital city status attracts and drives tourism by enhancing a city’s appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.
9781845935474
10.1079/9781845935467.0000 doi
trademarks perception marketing markets tourism development trade marks visitors urban development urban tourism guests
Capital city status attracts and drives tourism by enhancing a city’s appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.
9781845935474
10.1079/9781845935467.0000 doi
trademarks perception marketing markets tourism development trade marks visitors urban development urban tourism guests