Tourism research methods :

Tourism research methods : integrating theory with practice / edited by Brent W. Ritchie, University of Canberra, Australia, Peter Burns, University of Brighton, UK, Catherine Palmer, University of Brighton, UK. - 1 online resource (x, 232 pages) : illustrations, charts

Includes bibliographical references and index.

Introduction : Reflections on the Practice of Research / Brent W. Ritchie, Peter Burns and Catherine Palmer -- Ethics in Tourism Research : Objectivities and Personal Perspectives / Chris Ryan -- Feminist and Gender Perspectives in Leisure and Tourism Research / Cara Aitchison -- The Case Study in Tourism Research : a Multi-method Case Study Approach / Sue Beeton -- Using Visual Evidence : the Case of Cannibal Tours / Peter Burns and Jo-Anne Lester -- Action Ethnography : Using Participant Observation / Stroma Cole -- Tourism Research Practices and Tourist Geographies / David Crouch -- Revisiting Delphi : the Delphi Technique in Tourism Research / Brian Garrod and Alan Fyall -- Interviewing : a Focus on Qualitative Techniques / Gayle R. Jennings -- Applying the Mystery Shopping Technique : the Case of Lunn Poly / Graham Miller, Simon Hudson and Rochelle Turner -- Longitudinal Research Methods / J.R. Brent Ritchie -- Framing Analysis : Examining Mass Mediated Tourism Narratives /Carla Almeida Santos -- GIS Techniques in Tourism and Recreation Planning : Application to Wildlife Tourism / Pascal Tremblay -- A Qualitative Approach to the Ethical Consumer : the Use of Focus Groups for Cognitive Consumer Research in Tourism / Clare Weeden -- Content Analysis / C. Michael Hall and Andrea Valentin -- Using Cluster Analysis to Segment a Sample of Australian Ecotourists / David Weaver and Laura Lawton -- The Future of Tourism Research / C. Michael Hall.

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This book (i) moves beyond the business/social phenomenon divide of tourism research; (ii) provides a discussion of theory but integrates this theory with specific tourism examples and case studies to assist student learning and application of approaches and techniques; (iii) outlines alternative research approaches and techniques that may be adopted by tourism researchers from different disciplines and research positions; and (iv) includes contributions from both experienced and new researchers. The book has 17 chapters and a subject index.






Tourism.
Tourism--Research.
Research.
Tourism and Travel.
Techniques and Methodology.
Methodology.
Techniques.
Tourism.
Tourism research.
Tourism theory.


Electronic books.

G155.A1 / T59246 2005eb

910/.72
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