Normal view MARC view ISBD view

Saint-Denis, Cecilia Y., 1972-

Consumer and sensory evaluation techniques : how to sense successful products / by Cecilia Y. Saint-Denis. - 1 online resource

Includes bibliographical references and index.

The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting.

ISBN: 9781119405559 1119405556

Source: 9781119405573 Wiley 87F8847E-5124-41C0-AD3F-237B61C78567 OverDrive, Inc. http://www.overdrive.com

LCCN: 2017052695

Subjects--Topical Terms:
Sensory evaluation.
New products--Evaluation.
Marketing research.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Marketing research.
New products--Evaluation.
Sensory evaluation.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: TA418.5 / .S35 2018

Dewey Class. No.: 658.5/752