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Pricing decisions and marketing policy

Palda, K.S.

Pricing decisions and marketing policy by K.S. Palda - New Jersey Prentice-Hall Incorporation 1971 - 116 pp. - Prentice Hall foundations of marketing series .

Subjects--Topical Terms:
Price Decisions
Marketing Policy

Universal Decimal Class. No.: 338.5 / P 173 P

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Pricing decisions and marketing policy