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Econometric approach to a marketing decision model

Frank, R.E., Massy, W.F.

Econometric approach to a marketing decision model by R.E. Frank and W.F. Massy - London Mit Press 1971 - 224 pp.

Subjects--Topical Terms:
Econometric
Marketing
Decision Models

Universal Decimal Class. No.: 330.18:658.8 / F 844 E

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Econometric approach to a marketing decision model