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Market orientation :

Market orientation : transforming food and agribusiness around the customer / edited by Adam Lindgreen ... [et al.]. - Farnham, Surrey, England ; Burlington, VT : Gower, 2010. - xxxi, 360 p. : - Food and agricultural marketing series .

ISBN: 9780566092084

LCCN: 2009029715

Subjects--Topical Terms:
Agricultural industries
Food industry and trade
Farm produce
Marketing research.
Agrarprodukt.
Kundenorientierung.
Marketing.

Universal Decimal Class. No.: 338.14 / M341

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Market orientation :